Contact Any Celebrity
member Heather Thompson from Tampa, Florida found that writing
celebrities for free autographs and memorabilia is a great way
to raise money for a nonprofit organization. We spoke with
Heather about her cause and its successful campaign.
Tell us about the
project you're raising funds for.
I was and am attempting to
contact celebrities for donations to the Susan G. Komen
Foundation 3-Day Walk in Tampa, which raises money for breast
cancer research.
What exactly were you
looking for from the celebrities?
I requested autographs,
memorabilia, sponsorships and financial donations. Basically,
any and everything. Items were the real goal so we could auction
them off for money.
How did you request
these items?
I originally sent out 100
letters to celebrities and then an additional 200. The first 100
were the best responses from the celebrities. I chose the
specific names because the Contact Any Celebrity database allows
searches by cause, so I know if a star is interested in
supporting my charity from the get-go.
What were the responses
like?
Wow, well I sent out about
300, but this is where I want to point out that it takes work.
To get a little, I had to do a lot. Out of the 300 letters I
wrote I only got about 30 responses, and I only had five letters
returned to me.
How did the celebrities
and their representatives response?
It was honestly amazing. I
was surprised at how personal the responses were. I got phone
calls from assistants and personal letters of support from
stars.
Who responded?
One of the best I got was
from Cyndi Lauper. I got a phone call from her personal
assistant and she said that Cyndi wanted to be a little more
involved that just sending an autographed headshot. So we sent a
3-Day t-shirt to her and some other items, and she signed and
sent them back along with some extra autographed headshots. I
received an autographed headshot and personal letter of support
from Al Roker. Judith Light sent a script from "Who's the Boss"
with her signature on it.
You really got some big
names!
I know, but that's not the
end. Ryan Seacrest and Dustin Hoffman, to name just a couple,
also sent autographed headshots. One of the biggest responses
has been from the Tampa Bay Lightning, our NHL Hockey Team and
the Stanley Cup Winner. We initially got a signed hockey puck.
Then, through a connection, our request was noticed by a player
who's mother had recently dealt with breast cancer. We suddenly
had promises for team autographed jerseys, hockey sticks and
other pieces of memorabilia.
When is your auction?
The auction is actually
August 26 at 6 p.m. We are having it at the James Joyce Pub in
Ybor City-South Tampa. We also landed sponsorship of the auction
from Pabst Blue Ribbon Beer.
Did you find it easier
to get support and sponsorship when you had a few celebrity
names behind your project?
Absolutely! It helped big
time. Without the celebrity names we would have never been able
to land a corporate sponsorship at all! And now, we're getting
local promotion and beer through Pabst. We also managed to get
food. And the pub was donated by a wonderful local business
person.
So what did you say in
your letters to celebrities that was so effective?
In the first batch of
letters I decided I needed to be as clear and to the point as
possible. I kept it down to two paragraphs. First I said why I
was writing and what the cause is that they would be supporting.
I gave all of the who, what, when, where and why. I also set a
deadline for contact and for items to be sent in. It makes it
seem a little more urgent and important if there's a specific
date and specific information than not being specific. Listing
contact information was very important for me. In the letter I
listed my phone number and my email--any way for them to get in
touch with me. Later I learned that was a very smart thing to
do. some of the representatives wanted to call and be sure I was
legitimate and that I was really working to benefit a charity.
You said you sent out
two letters. What was in the second one?
The second batch was the
bigger one, and in this one I mentioned that I had already sent
one request with no response and that I was extending the
deadline. I also listed the support I had already received. It
had the desired effect, and I got a second wave of responses and
memorabilia.
You mentioned you used
Contact Any Celebrity to get your information. What was so
helpful about the service?
Well, Contact Any Celebrity
was so much more than I expected. It's more than just a listing
of who and what. In other words, it's not like just a "star
map." I felt that the contact information was valid and
up-to-date, and there's so much information in the database.
Everyone I looked for was there. There were also so few returned
letters from everyday household names. In this country we seem
to value celebrity and fame so high. To get things we can place
value on and auction off for a great cause is wonderful. It was
great to actually get responses from stars. The service is
priceless.
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Jordan McAuley is the Founder of
www.ContactAnyCelebrity.com located in West Hollywood,
California. His online database contains the best mailing
address, agent, manager, publicist, production company, and
charitable cause for over 54,000 celebrities and public figures
worldwide. You can reprint this article as long as you link it
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